Tanishq opens first US store, plots Chicago next and urges Indian retail to follow

A month after debuting in New Jersey's Little India, Tata's Tanishq sees a large US opportunity anchored by the Indian diaspora and plans Chicago expansion, calling on other Indian retail brands to enter while adapting designs to local tastes.

— Filed Fri, 10 Jul, 2026, 22:04 IST · Source Financial Express · BrandWagon · Updated

Tata's Tanishq, a month after opening its first US store in New Jersey's Little India, sees huge US opportunity via Indian diaspora and plans Chicago expansion, urging other Indian retail brands to follow while adapting designs to local tastes.