Tanishq opens first US store in New Jersey, eyes Chicago next
Tata's jewelry brand Tanishq has entered the US via New Jersey's Little India after a two-year market study, targeting the affluent Indian American diaspora. It sees a USD 60 billion North American jewelry market and a USD 3 billion Indian American segment, with Chicago and further expansion planned.
Tanishq, Tata's jewelry brand, opened its first US store in New Jersey's Little India and sees huge opportunity for Indian retail brands abroad, driven by the affluent diaspora, with plans to expand to Chicago and beyond.