Tanishq opens first US store in New Jersey, eyes Chicago as it courts $60B market
Titan's Tata-owned jewelry brand Tanishq launched its debut US store on Oak Tree Road, New Jersey, initially targeting the Indian diaspora after a two-year market study. Backed by a $60 billion North American jewelry market and a $3 billion Indian American segment, the brand plans Chicago next and calls the US a huge opportunity for Indian retailers.
Tanishq, Titan's jewelry brand from Tata, opened its first US store on Oak Tree Road, New Jersey, targeting the Indian diaspora, with plans to expand to Chicago and eventually broader consumers, calling the US a huge opportunity for Indian retail brands.