Tanishq opens first US store in New Jersey, eyes Chicago as it courts Indian diaspora
Titan's Tanishq has entered the US market with a store in New Jersey's Little India after a two-year study, targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion US market. The brand plans expansion to Chicago and beyond, and says America holds huge opportunity for other Indian retail brands.
Tanishq (Titan/Tata) opened its first US store in New Jersey's Little India and sees huge opportunity in the American market via the Indian diaspora, planning expansion to Chicago and beyond.
Why this matters
Tanishq's New Jersey debut marks its US entry, following signals detailing plans for Chicago and a $60B North American market opportunity, and positioning America as a big opening for Indian retail brands.
Store-opening activity is steady, with 1,219 signals tracked over the past 90 days.
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