Tanishq opens first US store in New Jersey, eyes Chicago as it courts Indian diaspora
Tata's Titan-operated jewelry brand debuted on New Jersey's Oak Tree Road after a two-year market study, targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market. Tanishq says America offers a huge runway for other Indian retail brands, with Chicago expansion next.
Tanishq, Tata's Titan-operated jewelry brand, opened its first US store on New Jersey's Oak Tree Road, targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with Chicago expansion planned.