Tanishq opens first US store in New Jersey, eyes Chicago as it courts Indian diaspora

Titan-owned Tanishq (Tata) launched its debut American outlet on New Jersey's Oak Tree Road, targeting the Indian diaspora. The jeweller sees a huge US opportunity for itself and other Indian retail brands, with expansion planned to cities like Chicago.

— Filed Fri, 10 Jul, 2026, 12:50 IST · Source Financial Express · BrandWagon · Updated

Tanishq (Titan/Tata) opened its first US store on New Jersey's Oak Tree Road, targeting the Indian diaspora, and sees huge American opportunity for itself and other Indian retail brands, with plans to expand to cities like Chicago.