Tanishq opens first US store in New Jersey, eyes Chicago as it courts diaspora market
Titan-owned Tanishq (Tata) launched its debut US outlet in New Jersey's Little India after a two-year market study, targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion North American market. Chicago is next, and the brand argues America holds huge opportunity for other Indian retail players.
Tanishq (Titan/Tata) opened its first US store in New Jersey's Little India, targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with Chicago expansion planned.