Tanishq opens first US store in New Jersey, eyes Chicago and diaspora market
Titan's Tata-owned jewelry brand entered the US after a two-year market study, targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market. Tanishq plans further expansion to cities like Chicago and sees broad opportunity for other Indian retail brands.
Tanishq, Titan's Tata-owned jewelry brand, opened its first US store in New Jersey targeting the Indian diaspora, and sees huge opportunity for itself and other Indian retail brands, with plans to expand to cities like Chicago.
Why this matters
Tanishq's US debut on New Jersey's Oak Tree Road marks the Tata-owned brand's first North American location, with Chicago flagged next as it courts the $3B Indian American jewelry segment and signals runway for other Indian retail brands.
Store openings held steady with 1,108 signals in the last 90 days.