Tanishq opens first US store, eyes Chicago and pitches America as opportunity for Indian retail brands
A month after debuting on New Jersey's Oak Tree Road, Titan-owned Tanishq is targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion North American market. After a two-year study, it plans Chicago expansion and eventual crossover to broader consumers.
A month after opening its first US store on New Jersey's Oak Tree Road, Tanishq (Titan/Tata) sees huge American opportunity via the Indian diaspora, planning Chicago expansion and eventual crossover to broader consumers, encouraging other Indian retail brands.