Tanishq eyes US growth, urges Indian retail brands to follow into $60B market
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq is targeting the $3B Indian American jewelry segment and plans a Chicago expansion. The Titan-owned brand, following a two-year market study, sees a huge diaspora-driven opportunity but urges other Indian retailers to enter carefully.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge opportunity in America driven by the Indian diaspora, plans Chicago expansion, and urges other Indian retail brands to enter carefully.