Tanishq eyes US growth, flags America as huge opportunity for Indian retail brands
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq is targeting the affluent Indian diaspora within a USD 60 billion North American jewelry market. Backed by a 2-year study, the brand plans to expand to Chicago and beyond.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge American opportunity driven by the affluent Indian diaspora, with plans to expand to Chicago and beyond.
Why this matters
Following the New Jersey store opening on Oak Tree Road, Tanishq is scaling its US ambitions, eyeing Chicago and diaspora-led growth across a USD 60 billion North American jewelry market.
Store openings held steady with 930 signals recorded over the past 90 days.