Tanishq eyes US growth after New Jersey debut, urges Indian brands to follow
A month after opening its first US store in New Jersey's Little India, Tata's Tanishq is targeting America's Indian diaspora with plans to reach cities like Chicago. Backed by a two-year market study, it sees a USD 60 billion US jewelry market and a USD 3 billion Indian American segment as fertile ground for Indian retail brands.
Tata's Tanishq, a month after opening its first US store in New Jersey's Little India, sees huge opportunity in America's Indian diaspora and plans to expand to cities like Chicago, urging other Indian retail brands to enter mindfully.