Tanishq eyes US growth after New Jersey debut, plans Chicago store
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq sees a huge opportunity in America's USD 60 billion jewelry market, targeting the USD 3 billion Indian American segment. Following a two-year market study, the brand plans a Chicago expansion and expects to pave the way for other Indian retail brands.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge US opportunity via the Indian diaspora, plans Chicago expansion, and expects to pave the way for other Indian retail brands.
Why this matters
Tanishq's Chicago plan builds on its recent New Jersey debut, extending a US push aimed at the $3B Indian-American jewelry market and courting the diaspora.
Retail-brand signals are accelerating, up 293700% QoQ.