Tanishq eyes US growth after New Jersey debut, Chicago store next
A month after opening its first US store in New Jersey's Little India, Tata-owned Tanishq is targeting the Indian American diaspora before broadening its reach. The brand cites a USD 60 billion North American jewelry market and a USD 3 billion diaspora segment, backed by a two-year market study, with Chicago lined up next.
Tata-owned Tanishq, a month after opening its first US store in New Jersey's Little India, says America offers huge opportunities for Indian retail brands, targeting the diaspora before crossing over to broader consumers, with Chicago next.