Tanishq eyes US expansion after New Jersey debut, targets Chicago next

A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq sees a large opportunity for Indian retail brands in America, driven by the high-income diaspora. It cites a USD 60 billion North American jewelry market and a USD 3 billion Indian American segment, with Chicago slated as the next stop.

— Filed Tue, 7 Jul, 2026, 16:21 IST · Source Financial Express · BrandWagon · Updated

Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge opportunity in America for Indian retail brands via the high-income diaspora, with plans to expand to Chicago.

Why this matters

Follows Tanishq's US debut on Oak Tree Road, which opened the door for Indian retail brands in the $60B American jewelry market and signaled a diaspora-led growth opportunity.

Store-opening activity is steady with 720 signals in the last 90 days.