Tanishq eyes India-to-America playbook, says $60bn US jewelry market open to more Indian brands
A month after its first US store opened in New Jersey, Tanishq is pitching America's $3bn Indian-American jewelry segment and affluent diaspora as a template other Indian retailers could follow before scaling wider.
Tanishq, a month after opening its first US store in New Jersey, says America offers huge opportunity for Indian retail brands, targeting the affluent Indian diaspora before broader expansion.