Tanishq bets on US diaspora, sees runway for Indian retail brands abroad
A month after opening its first US store in New Jersey's Little India, Tata's Tanishq is eyeing cities like Chicago and calling America a huge opportunity. It targets the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market, backed by a two-year study.
Tata's Tanishq, a month after opening its first US store in New Jersey's Little India, sees huge American opportunity via the Indian diaspora and plans expansion to cities like Chicago, encouraging other Indian retail brands to follow.