Tanishq bets on US diaspora, calls America a huge opening for Indian retail brands
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq is eyeing the USD 3 billion Indian-American jewelry segment within a USD 60 billion US market. It plans a Chicago expansion, targeting the diaspora before crossing over to broader consumers.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge opportunity for Indian retail brands in America, targeting the Indian diaspora before crossing over to broader consumers, with Chicago expansion planned.
Why this matters
Builds on Tanishq's New Jersey debut, where it flagged America as a big opportunity for Indian retail brands and signaled a Chicago expansion next.
Retail-brand signals are accelerating, up 308700% QoQ.