Swiggy Instamart tests physical retail beyond its delivery-only model
Swiggy Instamart is reportedly experimenting with physical retail, signaling a potential move into offline consumer-facing formats as India’s quick-commerce players seek new growth channels.
Swiggy Instamart is experimenting with physical retail, signaling a potential expansion beyond its quick-commerce delivery model into offline consumer-facing formats in India.
Why this matters
The move follows recent signals that Swiggy Instamart is testing physical retail beyond quick-commerce delivery and signaling a physical-retail experiment.
Omni-channel is steady, with 1,729 signals recorded in the past 90 days.