Swiggy Instamart experiments with physical retail
Swiggy Instamart is testing a physical retail format, according to Inc42. Details on store locations, operating model, investment and rollout timing have not been disclosed.
Swiggy Instamart is experimenting with physical retail, according to the headline. No further operational details, locations, investment figures or rollout timeline were provided in the supplied content.
Why this matters
The test follows recent signals that Swiggy Instamart's physical retail experiment had resurfaced and that it was testing retail beyond its delivery-only model. It comes as former Myntra CEO Nandita Sinha takes leadership of Instamart.
Omni-channel is steady, with 1,736 signals in the past 90 days.