Swiggy Instamart reportedly tests a move into physical retail
Swiggy Instamart is said to be experimenting with physical retail, signalling a potential offline extension for the quick-commerce platform. Details on format, locations, scale, investment and rollout timing have not been disclosed.
Swiggy Instamart is reportedly experimenting with physical retail. The supplied extract provides no details on store format, locations, rollout scale, investment, timing or operational strategy.
Why this matters
The reported test follows a prior signal that Swiggy Instamart was experimenting with physical retail and Swiggy's appointment of former Myntra CEO Nandita Sinha to lead Instamart.
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