Swiggy Instamart tests a physical retail format
Swiggy Instamart is experimenting with an offline retail format, signalling a potential expansion beyond app-led quick-commerce delivery into physical consumer retail.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential move beyond quick-commerce delivery into offline consumer retail.
Why this matters
The physical retail test follows earlier reports that Instamart was experimenting with stores and comes as Myntra CEO Nandita Sinha prepares to lead the business after Amitesh Kumar Jha's exit.
Omni-channel is steady, with 1,663 signals in the past 90 days; QoQ figures were not provided.