Swiggy Instamart's physical retail experiment resurfaces
A December 2025 move by Swiggy Instamart to test a physical retail format is resurfacing, signaling a potential move beyond its app-led quick-commerce delivery model into offline touchpoints.
Swiggy Instamart is experimenting with physical retail, signaling a potential offline expansion for the Indian quick-commerce platform beyond its digital delivery model.
Why this matters
The resurfaced retail-format test follows Swiggy's appointment of former Myntra CEO Nandita Sinha to lead Instamart, after Amitesh Kumar Jha exited. Together, the signals point to potential operational changes beyond delivery.
Omni-channel is steady, with 1,666 signals in 90 days; QoQ figures were not provided.