Swiggy Instamart's festive handling fee for Holi week resurfaces
Resurfacing a March 2025 move, Swiggy Instamart had introduced a festive handling fee during Holi week, adding a new surcharge to select quick-commerce orders. The fee amount, duration and applicable locations were not disclosed.
Swiggy Instamart introduced a Festive Handling fee for Holi week. The report did not disclose the fee amount, duration or applicable locations.
Why this matters
The fee follows reports of senior exits as quick-commerce competition intensifies and beauty sales approach $1 billion, while the sector shifts from dark-store growth to asset productivity.
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