Resurfacing a March Move: Swiggy Instamart's Festive Handling Fee for Holi Week Orders
Back in March 2025, Swiggy Instamart introduced a seasonal festive handling fee during Holi week, signalling how quick-commerce platforms were using event-led surcharges to help manage periods of elevated demand.
Swiggy Instamart introduced a festive handling fee during Holi week, adding a seasonal charge to quick-commerce orders amid elevated festival demand.
Why this matters
The resurfaced Holi-fee move adds to recent Swiggy Instamart signals on a shift from dark-store growth to asset productivity and senior exits as quick-commerce beauty sales near $1 billion.
Retail-company signals are accelerating, up +225033% QoQ.