Swiggy Instamart's December Test of a Physical Retail Format Resurfaces
Resurfacing a December move, Swiggy Instamart experimented with physical retail, signalling a possible shift to complement its quick-commerce delivery network with an offline customer touchpoint.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The resurfaced December test follows related signals on Swiggy Instamart experimenting with physical retail and testing a move into an offline format.
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