Supreme Court rejects MakeMyTrip plea against Google over trademark use in Booking.com ads

India's apex court dismissed MakeMyTrip's appeal challenging Google's use of its trademarks as keywords serving Booking.com ads, ruling users would not confuse the brands. The underlying IP infringement trial continues, leaving the keyword-bidding playbook intact for rival OTAs.

— Filed Sat, 30 May, 2026, 02:53 IST · Source Moneycontrol · Results · Updated

Supreme Court dismissed MakeMyTrip's plea against Google over alleged misuse of its trademarks as keywords in Google Ads displaying Booking.com links. Court said users wouldn't confuse the brands; trial in IP infringement case continues.

Why this matters

Adds to MakeMyTrip's pressure run: CCPA probe over cancellation fees, Europe fare squeeze hitting air revenue, and now a lost SC bid to block rivals from bidding on its brand keywords.

Retail-brand signals steady at 729 over the past 90 days.

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