Supreme Court rejects MakeMyTrip plea against Google over trademark use in Booking.com ads
India's apex court dismissed MakeMyTrip's appeal challenging Google's use of its trademarks as keywords serving Booking.com ads, ruling users would not confuse the brands. The underlying IP infringement trial continues, leaving the keyword-bidding playbook intact for rival OTAs.
India's Supreme Court rejected MakeMyTrip's appeal against Google over Booking.com keyword ads, ruling no brand confusion. IP trial continues.
Moneycontrol · Results · 5/29/2026, 9:23:29 PM · Ask about this →