South India smartphone retailers show greater resilience amid sales downturn
AIMRA and Techarc’s Retailer Pulse survey found smartphone sales fell 51.4% in southern states, versus 64.3% in the north. Southern retailers also reported lower festive-season concern and stronger confidence in surviving the downturn.
AIMRA and Techarc’s Retailer Pulse survey finds South India’s smartphone retail sales decline is less severe than in other regions, with stronger retailer confidence and lower festive-season concern than northern and eastern markets.
Why this matters
The regional resilience signal follows AIMRA-linked reports that memory-cost pressures and memory-led price rises are squeezing independent smartphone retailers ahead of the festive season.
Retail-company signals are accelerating, up 575100% QoQ.