Memory-cost squeeze puts India’s smartphone retailers under fresh pressure
An AIMRA survey of 1,126 retailers found 61% sold fewer smartphones in H1 2026, with the ₹10,000-30,000 band facing the sharpest pressure as higher memory costs curb upgrades and strain independent stores ahead of festive demand.
Rising memory and component costs are reducing Indian smartphone unit sales, especially in the ₹10,000-30,000 segment. Nearly half of surveyed retailers report declines and fear festive-season weakness, with smaller independent stores facing the greatest survival risk.
Why this matters
The signal extends AIMRA’s recent warning that memory-led handset price rises were putting independent smartphone retailers under festive-season pressure, adding survey evidence of weaker H1 2026 sales.
retail-company is accelerating, up 1,123,900% QoQ.