SOTC Travel targets Tier-II and Tier-III growth with omnichannel outlet expansion
SOTC Travel plans to add company-owned and franchise outlets over the next two to three years, with a focus on smaller cities. The travel company is also seeking further GST relief for domestic hotels and restaurants to make travel more affordable.
SOTC Travel seeks further GST rationalisation for domestic hotels and restaurants and plans omni-channel expansion through company-owned and franchise outlets, targeting Tier-II and Tier-III cities amid growing domestic and premium travel demand.
Why this matters
SOTC Travel's latest expansion plan follows its recent signal on Tier-II and Tier-III outlet growth and calls for lower tourism GST, reinforcing its focus on smaller-city demand and domestic travel affordability.
Omni-channel is accelerating, up +199800% QoQ.