SOTC Travel targets Tier-II and Tier-III outlet expansion as it pushes for lower tourism GST

SOTC Travel plans to add company-owned and franchise outlets over the next two to three years, with Tier-II and Tier-III cities a priority. The travel company says lower GST on domestic hotels and restaurants could further improve affordability and tourism demand.

— Filed Sun, 2 Aug, 2026, 11:33 IST · Source ET Small Business · Updated

SOTC Travel plans to expand company-owned and franchise outlets, prioritising Tier-II and Tier-III cities. Its CEO called for lower GST on domestic hotels and restaurants, citing tourism demand, improving connectivity and rising disposable incomes.

Why this matters

No related recent signals were provided. The expansion links SOTC Travel's physical network growth with its omni-channel presence in smaller Indian cities.

Omni-channel is accelerating, up +193100% QoQ.