Sonata Launches 'Watch Out For Us' Campaign Celebrating Ambition
Titan-owned watch brand Sonata rolls out a new brand campaign positioned around ambition, signaling a refreshed marketing push in India's mass-market watch segment.
Titan's watch brand Sonata launches a brand campaign titled 'Watch Out For Us' celebrating ambition. Page contains placeholder body copy and accompanying brand context about Tanishq, India's leading national retail jeweller.
Why this matters
Sonata's 'Watch Out For Us' campaign signals Titan's intent to reinvigorate its mass-market watch brand with an aspirational positioning, targeting younger ambitious consumers in a competitive accessories segment.
Retail-brand activity steady at 1,183 signals over the last 90 days.