Titan bets premium watches above ₹25,000 will drive 25%+ of revenue in 2-3 years
Titan is doubling down on premiumisation, targeting watches priced above ₹25,000 to contribute over 25% of watch revenue within 2-3 years, up from 15% today. The company is tripling Helios Luxe stores from 10 to 30 and importing more Swiss brands as India-EFTA and EU FTAs slash duties from 22% to 15%, dropping to zero by 2031.
Titan targets watches priced above Rs 25,000 to contribute over 25% of watch revenue in 2-3 years, up from 15%. Expanding Helios Luxe from 10 to 30 stores and importing more Swiss brands as India-EFTA/EU FTA cut duties.