Smytten opens Hyderabad store, targets 50 South India outlets by 2027
Sampling-led D2C platform Smytten enters offline retail with a Hyderabad store anchored on its 'World of MINIS' concept, kicking off a 50-outlet expansion across South India by 2027.
Smytten opened a Hyderabad store featuring its 'World of MINIS' sampling concept, marking its offline retail push with a target of 50 outlets across South India by 2027.
Why this matters
Smytten extends its offline push, building on its 9th MINIS store opening in Hyderabad, as the sampling-led D2C platform formalizes a 50-outlet South India rollout targeted for 2027.
Store openings remain steady with 369 signals in the last 90 days.