Smytten opens 9th MINIS store in Hyderabad, targets 50 South India outlets by 2027
Trial-format beauty retailer Smytten launched its ninth 'World of MINIS' store in Kukatpally, stocking 400+ BPC brands including The Derma Co, Pilgrim and Dot & Key. The company is scaling to 50 South India outlets by 2027 and 150+ nationally, with imminent launches in Chennai, Vizag, Hubballi and Bengaluru.
Smytten opened its 9th 'World of MINIS' trial-format store in Kukatpally, Hyderabad, stocking 400+ beauty and personal care brands. The company plans 50 outlets across South India by 2027 and 150+ nationally, with next launches in Chennai, Vizag, Hubballi and Bengaluru.
Why this matters
Smytten is converting its online trial-discovery model into physical retail, with the Kukatpally store marking its 9th MINIS outlet as it builds a South India anchor before national expansion.
Store-opening signals steady at 306 across 90 days, reflecting continued offline expansion in BPC retail.
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