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Smartphone prices in India set higher floor as AI memory crunch reshapes the shelf

Over 130 models have repriced upward as AI-driven demand for memory chips tightens supply. Budget brands like Xiaomi, Realme and Transsion are downgrading specs to hold price points, while Apple and Samsung lean into pricier variants. The Rs 29,999 sweet spot is eroding through 2026.

130+ smartphone models repriced higher in India as AI memory demand tightens chip supply and erodes the Rs 29,999 tier through 2026.

ET Small Business · 5/20/2026, 9:53:47 AM · Ask about this →

Nothing Apple Oppo Realme Transsion vivo Xiaomi