DRAM prices nearly doubled YoY, forcing Rs 500-4,000 hikes per device. Budget and mid-range take hardest hit: 40+ models in Rs 20-30k band up 3-19%, laptops up 15-30%. Retailers brace for demand slowdown as consumers defer purchases; premium tier insulated.

Business Today · Latest · 6/1/2026, 9:21:29 AM

Dixon Technologies' share of India's Android contract manufacturing slipped to 32% from 37%, while rival Bhagwati Products climbed to 17% from 14%, doubling Q4 revenue to ₹4,800 crore on Oppo, Vivo and Realme orders. PLI scheme wind-down is intensifying margin pressure across the sector.

ET Retail · 5/26/2026, 5:32:02 AM

Smartphone majors OnePlus, Xiaomi, Realme and Transsion are cutting marketing, offline sales and admin headcount by 12-15% in India. Entry-level sales are down 8-10%, premiumisation is shifting volumes online, and salary hikes have been corrected 15-20% as brands move to leaner, distributor-led structures.

ET Retail · 5/23/2026, 5:04:45 AM

Chinese smartphone brands are slashing 12-15% of India corporate headcount as the sub-Rs 15,000 segment shrinks and premiumisation reshapes go-to-market. OnePlus disbanded a 60-person offline expansion team; Realme pushed 50+ area managers to distributor payrolls; Transsion and Xiaomi trimmed frontline 5-15%.

ET Small Business · 5/22/2026, 7:31:30 PM

Realme positions the 16T as a mid-range contender starting at Rs 29,999, packing an 8,000mAh battery, Sony IMX852 camera, 144Hz display and IP69 Pro rating. The May 22 launch sharpens competition in India's crowded sub-Rs 35,000 smartphone tier dominated by Xiaomi, Vivo and Samsung.

NDTV Profit · 5/20/2026, 10:40:52 AM

Over 130 models have repriced upward as AI-driven demand for memory chips tightens supply. Budget brands like Xiaomi, Realme and Transsion are downgrading specs to hold price points, while Apple and Samsung lean into pricier variants. The Rs 29,999 sweet spot is eroding through 2026.

ET Small Business · 5/20/2026, 9:53:47 AM