Smartphone brands brace for 9-10% festive sales drop as price hikes bite Indian demand
Counterpoint sees a 9-10% festive volume decline as handset prices rose 20-25% before Diwali. Brands including Samsung, Xiaomi and Motorola are pre-buying components, trimming marketing spend and leaning on no-cost EMIs over deep cashbacks. Dixon benefits from a 15-20% cost edge on local assembly.
Smartphone brands expect 9-10% festive sales drop in India as handset price hikes dampen demand. Brands are pre-buying components, trimming marketing budgets, and leaning on financing/no-cost EMIs rather than deep cashbacks to drive affordability.