India Smart TV Market Extends Slump as Entry-Level Demand Cracks Under Price Hikes
Smart TV volumes fell 5.7% YoY in Q2 (Apr-Jun), deepening a 3% Q1 decline, as sub-43-inch sets—60% of volume—dropped 6.8% amid ~17% price hikes. Surging memory costs (up ~4x since Dec 2025) and a weaker rupee threaten festive demand. Dixon, Havells and LG India in focus.
India's smart TV sales fell 5.7% YoY in Q2 as entry-level demand weakened on steep price hikes driven by surging memory costs and a weaker rupee. Premium segment more resilient; festive demand at risk. Dixon, Havells, LG in focus.
Why this matters
The Q2 5.7% decline extends a 3% Q1 drop, signaling a sustained slump as ~17% price hikes and ~4x memory cost inflation hit price-sensitive entry-level buyers ahead of the festive season.
Retail-company signals accelerating, up +899800% QoQ.