Small restaurants revolt against aggregator commissions, fueling zero-commission rivals like Ownly

Indian SMB restaurants are challenging Swiggy and Zomato's commission-heavy model, citing margin pressure and loss of customer data. Zero-commission platforms like Ownly are gaining traction as consumers grow aware of platform-driven price gaps between app and dine-in menus.

— Filed Fri, 5 Jun, 2026, 16:18 IST · Source ET Small Business · Updated

Small Indian restaurants are pushing back against high commissions on food delivery aggregators, fueling interest in zero-commission alternatives like Ownly. Debate centers on margin pressure, customer data control, and price transparency, with consumers increasingly aware of platform-driven price gaps.