ELVN-ELVN scales additive-free millet & A2 ice cream, eyes 300 supermarkets
Bengaluru clean-label startup ELVN-ELVN, founded 2024, is expanding vegan millet and A2 dairy ice creams via a crowdfunded freezer micro-franchise model. Backed by a Rs 2 crore soft loan under PM FME, it targets 300 supermarkets plus dark stores on Zomato/Swiggy across multiple cities, riding 50% MoM growth.
Bengaluru clean-label startup ELVN-ELVN sells additive-free millet-based vegan and A2 dairy ice creams, funded via government PM FME scheme. Targets 300 supermarkets, dark stores for Zomato/Swiggy, and multi-city expansion using a crowdfunded freezer micro-franchise model.
Why this matters
As a 2024 clean-label entrant, ELVN-ELVN is moving from launch to scale, using PM FME funding and a crowdfunded freezer franchise model to build retail and quick-commerce distribution.
Retail-brand activity is steady, with 2,500 signals logged over the last 90 days.
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