ELVN-ELVN scales clean-label vegan & A2 ice cream across Bengaluru on micro-franchise model
Bengaluru D2C startup ELVN-ELVN, founded 2024, is expanding its preservative-free millet and A2 dairy ice cream via a micro-franchise freezer network. Backed by a Rs 2 crore government soft loan and 50 recipe trials, it plans to reach major Indian cities.
Bengaluru D2C startup ELVN-ELVN makes clean-label, preservative-free vegan millet and A2 dairy ice creams. Backed by a Rs 2 crore government soft loan, it's expanding across Bengaluru via a micro-franchise freezer model with plans for major Indian cities.
Why this matters
Follows ELVN-ELVN's push to scale additive-free millet and A2 ice cream toward 300 supermarkets, signaling a dual-channel strategy of micro-franchise freezers plus retail distribution.
Retail-brand activity holding steady with 2,503 signals in the last 90 days.
Also reported by
- YourStory — Same time