Short drama format emerges as D2C marketing engine with 70-min sessions
Vertical short drama content gains traction in India with 1.5-2 min episodes stacking into 70-90 min shows. Average session times of 70 minutes double Instagram/TikTok engagement, prompting D2C brands to adopt it as primary marketing touchpoint and emerging retail discovery channel.
Short drama format gaining traction in India with 70-minute average sessions, double that of Instagram/TikTok. D2C brands adopting it as primary marketing engine, positioning it as emerging retail touchpoint.
Why this matters
Short drama joins the omni-channel marketing mix as D2C brands seek higher-engagement discovery surfaces beyond saturated social platforms like Instagram and TikTok.
Omni-channel steady with 395 signals in last 90 days.