Shopify Connect signals agentic commerce surge as AI traffic jumps 9x across Australian retail
At Shopify Connect events in Sydney and Melbourne, the platform reported 9x more AI-driven traffic and 15x more orders from AI searches. Retailers including Nutrition Warehouse are racing to ready structured data, unified commerce stacks and AI-readable product feeds for the shift from search to selection.
Shopify Connect events in Sydney and Melbourne highlighted agentic commerce reshaping Australian retail, with 9x more AI-driven traffic and 15x more AI-search orders. Retailers like Nutrition Warehouse are prioritising structured data, unified commerce and AI-readable product feeds.
Why this matters
Shopify is positioning agentic commerce as the next omni-channel battleground, pushing Australian merchants to restructure product data and unify stacks ahead of AI-led discovery replacing traditional search.
Omni-channel steady at 40 signals in 90d, with agentic commerce emerging as a new sub-thread.