WhatsApp launches Meta Business Agent in India, pushing AI-driven conversational commerce
At its third Mumbai Business Summit, WhatsApp unveiled Meta Business Agent for 24/7 AI customer engagement and enterprise conversational commerce. Early adopters include Swiggy—onboarding delivery partners via the agent—plus SMB beauty and travel firms, with claimed 25-30% conversion lifts.
At its third annual Mumbai Business Summit, WhatsApp launched Meta Business Agent, an AI tool for conversational commerce and 24/7 customer engagement. Early adopters include Swiggy, which is onboarding delivery partners via the agent, plus SMB beauty and travel businesses.