Shein’s India Re-Entry Signals Fresh Momentum for Ecommerce
Delhivery CEO Sahil Barua said Shein’s return to India is a positive sign for the country’s ecommerce market, pointing to stronger competition, wider consumer choice and sustained online retail demand.
Delhivery CEO said Shein’s re-entry into India bodes well for the Indian ecommerce market, signalling a positive outlook for competition, consumer choice and online retail demand.
Why this matters
Delhivery’s view follows resurfaced May 2023 comments that a Shein return could lift India’s ecommerce market, alongside a recent signal linking Shein’s re-entry to ecommerce and logistics upside.
Retail-brand is accelerating, up 98,475% QoQ.