Delhivery CEO flags Shein’s potential India return as a positive for ecommerce
Delhivery CEO Sahil Barua said a potential return by Shein could benefit India’s ecommerce market, pointing to stronger online-fashion demand, greater consumer choice and heightened competition among digital retail platforms.
Delhivery’s CEO said Shein’s potential re-entry would benefit India’s ecommerce market, signaling a positive outlook for competition, consumer choice and online-fashion demand.
Why this matters
The signal revives Barua’s May 2023 view that Shein’s India return could boost ecommerce, matching recent signals about the same resurfaced comment and its potential effect on online retail activity.
Retail-brand is accelerating, up 98,575% QoQ.