SC dismisses MakeMyTrip's plea against Google in trademark keyword case
Supreme Court upheld Delhi High Court ruling that use of trademarks as Google Ads keywords by rivals like Booking.com does not, by itself, constitute trademark infringement, dealing a setback to MakeMyTrip's bid to restrain such bidding.
Supreme Court dismissed MakeMyTrip's appeal against Google, upholding Delhi HC ruling that use of trademarks as keywords in Google Ads (allegedly by Booking.com) does not, by itself, constitute trademark infringement.
Why this matters
Adds to MakeMyTrip's recent pressures, including weak rupee and 47-60% higher Europe fares squeezing air revenue, alongside ongoing brand-protection battles against Google and Booking.com.
Retail-brand signals steady at 730 over the last 90 days.