Samsung India plans festive discounts and no-cost EMIs as memory costs lift device prices
Samsung India will use festive offers and interest-free EMIs to cushion shoppers from memory-chip-led price inflation. The company says smartphone prices have risen 20–30% in six months, while India’s market declined 15% in the first half.
Samsung India plans festive discounts and interest-free EMIs to offset memory-chip-driven device inflation. The company said India’s market declined 15% in the first half and expects continued pressure, while expanding India-built foldables and Indian-language Galaxy AI features.
Why this matters
The pricing response follows Samsung India’s push for AI-powered appliances and recent launches of three Galaxy foldables, after the Z Fold8 series logged 2.7 lakh India pre-orders in 72 hours.
Retail-brand is accelerating, up 97,150% QoQ.