Spider-Man: Brand New Day powers India retail tie-ins across fashion, food and gaming
The Spider-Man: Brand New Day release campaign is bringing licensed merchandise, themed experiences and promotional content to India through Lenskart, Bonkers Corner, The Souled Store, BGMI and McDonald’s India, among others.
Spider-Man: Brand New Day has triggered India-facing marketing tie-ins across fashion, eyewear, gaming, QSR and social media. Lenskart, Bonkers Corner, The Souled Store, BGMI and McDonald's India are among brands using themed merchandise, experiences and promotional content.
Why this matters
The retail push follows Spider-Man: Brand New Day’s ₹9.79 crore first Monday, reported premium-cinema footfall surge and ₹215.47 crore India gross in three days.
Retail-brand signals are accelerating, up +96,375% QoQ.